Creators, You’ve Mastered Content. Now Let’s Master the Business Behind It.
I’m Ben Murray. You may know me as The SaaS CFO. But behind the scenes, I'm a creator like you — building a content business since 2016, growing an 85K-subscriber newsletter, and helping thousands make smarter business decisions. Now, I’m here to help creators run their businesses profitably — without the overwhelm.
Why Most Creators Are Stuck Financially
Creating is your zone of genius. But the business side?
That’s where it gets murky — and costly.
- You’re making money, but don’t know where it’s going.
- You can’t tell which offers are actually profitable.
- You’re spending on tools, contractors, and ads — but you’re not sure what’s working.
- You want to grow, but don’t have a clear financial plan.
It’s not your fault. Most finance content is made for big companies — not solo creators and small teams.
Why Listen to Me?
I’ve lived both lives:
📈 Corporate CFO scaling SaaS companies.
📝 Solo creator who’s been publishing since 2016.
And in that time, I’ve built a content business from the ground up:
- 95,000+ newsletter subscribers.
- 100K+ downloads of my free and paid SaaS templates.
- 70+ NPS on my educational content.
- I've created courses, podcasts, coaching, and more.
- Thousands of SaaS founders and operators trust my frameworks to run smarter businesses.
And now I’m turning my focus to help creators do the same — not with vague advice, but with real financial clarity
You’re Making Money 💵 But Are You Keeping It? Let's find out.
Finance isn’t just spreadsheets and taxes. It’s how you know what’s working. It’s how you protect your time. It’s how you grow without burning out.
You don’t need to become a CFO.
You just need a clear view of your revenue, costs, and profits — and the ability to use that to make smart decisions.
I’ve spent a decade teaching SaaS founders and finance teams. Now I’m bringing those same principles to creators like you and me.
